The Million Dollar Green Page
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Purveying Pixels to Protect the Planet
Frequently Asked Questions

1. What is the MillionDollarGreenPage?

2. Why Buy Green?

3. Ideas behind the site

4. Why did you want to set up this site?

5. How does the MillionDollarGreenPage work?

6. Why should you purchase pixels?

7. How do you buy pixels?

8. Can I purchase a single pixel?

9. What is the life of the MillionDollarGreenPage?

10. How do you evaluate green companies and charities?

11. What is the definition of green businesses and green charities ?

12. Do you have any independent advisers?

13. How do you compile your keyword search facility?

14. How can I find out how you are spending the money ?

15. And what are your future plans ?

1. What is the MillionDollarGreenPage?

The MillionDollarGreenPage, by championing environmentally-friendly business and green charities, aims to raise a million dollars to support a team expedition going from Totnes, Devon, England (Transition Town headquarters - www.transitiontowns.org) by sustainable travel (bicycle) to Tokyo, Japan (where Transition Town no. 100 was just created). The "Be the Change symposium" which was developed by www.awakeningthedreamer.org and www.bethechange.org.uk will be given in every major city along the length of the expedition by the six participants. 

This is site to promote GREEN GOODS AND SERVICES ONLY.

We hope to stimulate consumers to buy from green suppliers. Join us and do something positive and proactive, take practical actions, and make a lasting difference to the world. The MillionDollarGreenPage is a gateway to a green world helping us to leave the smallest carbon footprint and smallest ecological footprint possible. 

2. Why Buy Green?

Money is power. As Consumers we have huge power, although few of us really realize this. Every time we go out and spend money, we exercise that power.  Simply using our money judiciously, supporting companies that justify their actions will make a huge difference.  Every time you spend, imagine you are casting one vote for the kind of world you want to live in. As we wake up to the destruction of the planet, we need a revolution in the way we live to get sustainability on the planet.  See what you can do to support the environment, social justice, and integrity.  The companies and suppliers represented on the MillionDollarGreenPage represent honesty and integrity, and a commitment to a new kind of capitalism that cares for the planet, not plunders it. 

CLIMATE CHANGE
Climate change is the biggest threat facing humankind, polar ice caps are melting; glaciers are shrinking; and extreme weather events are becoming increasingly frequent. Many scientists believe that if we do not take dramatic action now climate change will be irreversible within 10-15 years. We need to go carbon-free, and fast.

For more information, see:

Defra's climate change site

and to see one of the most authoritative studies on how to fly greener, check out: http://www.myclimate.org/download/0701_Tufts-Studie_ConsumerHandout.pdf


Check out the Energy Saving Trust

http://www.energysavingtrust.org.uk/?utm_content=9295451031&utm_campaign=Brand&utm_source=google&utm_medium=cpc&utm_term=energy%20savings%20trust&gclid=CJXfxpfG45gCFQ6vQwodGw-FcA


THE NATURAL ENVIRONMENT
Damage to, and destruction of, the natural environment for wild animals, fish and plants are weakening the food chain on which ultimately all human life depends and rob nature of its diversity. The damage to the environment across the world poses huge challenges to us all. Forty per cent of species in Europe are threatened with extinction; fish stocks across much of the globe are declining beyond the point of sustainability; the rainforest and other key habitats are being lost at a rapid rate. Some scientists are forecasting another Great Extinction.

For more information, visit the following websites:

BIODIVERSITY/ EXTINCTIONS:-
New Internationalist

New Scientist

FISH STOCKS & MARINE ENVIRONMENT:
No more seafood in 2050

OZONE LAYER
There is a view that we are may be about to solve the problem of the ozone hole.


TEMPERATE FORESTS
The forests in northern Russia that stand in the permafrost are suffering too. The area has warmed 1.8C in 30 years and as the land heats up, trees are keeling over and dying. It is estimated that a further rise of 1 degree C will also release the billions of tons of greenhouse gases trapped underneath.


TROPICAL FORESTS:
Look at the fires in Brazil and south east Asia


UNSUSTAINABLE POLLUTION
Rather like living unsustainably from a bank overdraft, rich countries are living unsustainably on an ecological overdraft, consuming and emitting more pollution than the seas, rivers, air, and soil of our planet can cope with.

Routine use of chemicals and pesticides in food production is depleting food of its nutrients, and may lead to a weakening of our immune systems and a higher risk of poor health.

WATER
Moreover, increasing pollution into water bodies and deep aquifers is building up new problems for human populations in some parts of Australia, Central Europe, and China for instance, who are dependent upon siphoning off such underground reservoirs. And continued construction of dams is having serious consequences too.


ACTION!
Tell your friends around the world to go carbon-free. Shop green and save the planet. Be mindful of Greenwash.  Try this game to understand some of the challenges faced by Government.And please ask your friends and family to support the MillionDollarGreenPage. Start to get more aware of what is essential to buy, and what is not, and let us know what you think.

3. Ideas behind the site

My name is Christopher Le Breton. I am the founder and conceiver of this site. I have developed this green site concept with the support and input of friends and family across green and ethical sectors.

Born in Africa, I spent many of my early years there, and at the age of 14 through a journey in northern Kenya, sensed an irreconcilable clash between western civilisation and indigenous societies, something that has spurred me to work in environment and development since. Now with 19 years experience of working at many levels, my passions are to unleash green enterprise to create a capitalism that cares for the planet, and to coach people's greatness.  I have seen how individuals can make a difference, and dreamt up the idea of this site.

I am based at The Hub in London and strive to reduce my environmental and carbon footprint, using the level of resources which are in One Planet Living’, the WWF guidelines, as well as continuing to be an active environmental green campaigner, contributing to London becoming a sustainable world leader, and a life coach - nurturing ethical entrepreneurship and leadeship. 
4. Why did you want to set up this site?

The environmental crisis gets more acute, as the world wakes up to climate change. Is there a future for us on this planet? There is.

However we will have to get to much smaller  carbon footprints. Then it occurred to me what was missing was a  simple, green internet portal where all green companies could be represented, alongside other green organisations such as charities. A new environmental site easy to use, simple to understand, and with no long-winded texts to wade through!  

A million dollars to go green is just the beginning. However it is a start. The first carbon step. This site reaches all communities and countries around the planet making a difference through your choices as consumers.

And the money is used to pay for a series of environmental training courses (the Be the Change Symposium) that will be carried out in 2009-10 between Totnes and Tokyo.

5. How does the MillionDollarGreenPage work?

There are two pages, each showing half the area of our planet. Each half of the globe contains 500,000 pixels. About one third of the total area of the planet is currently covered by land, although with rising sea levels the percentage of the landmass covered by water will increase.

Pixels can be purchased by green companies and green charities, and posted anywhere across the globe on the two circles, either over the land or over the sea. Remember, as the circles get filled up with images, you won’t be able to distinguish very clearly between continents or countries, land or sea. Similarly the idea is that internet technology allows us to link up peoples across the globe irrespective of where we are.

All funds after costs will be transferred to the Be the Change cycle expedition which will go from Totnes, Devon, England to Tokyo, Japan in 2009-10, giving the Be the Change Symposium in every major city en route. This is being developed in association with Be the Change, Sustrans, and Transition Towns.  

We are committed to keep this operation running and to develop improved ways to support greening around the world.
6. Why should you purchase pixels?

Get yourself or your company visible, demonstrating that you are saving the planet.  Be recorded for posterity that you were making a positive difference at Earth's finest hour! Get yourself, your charity or your company listed in our searchable Green Register.

Sell your goods and services to a wide base of consumers around the planet who want to go carbon-free and save the planet.

Boost your sales further across the green sector, and benefit accordingly from the critical mass of sellers coming to the MillionDollarGreenPage.

Benefit from the internet traffic coming to this green portal which links green consumers, green companies and green charities around the world via internet technology.

Know that through your investment in pixels you are contributing to an initiative being carried out from 2009-2010 in association with www.bethechange.org.uk, www.transitiontowns.org and www.awakeningthedreamer.org, to help save the planet for humankind.  100% funds after costs will be handed out by the independent advisory panel to this project.  Further details will be posted in mid 2009

7. How do you buy pixels?

Go to the Buy/Purchase section, and follow the instructions given to register your company or organisation (e.g. charity) then type in the website address for your green product or green website. Add the key words which best categorise the products and services you offer. Determine what size of image you want to post on the MillionDollarGreenPage, as described in the Buying Process.
 
Then pay for those pixels, and follow the instructions about how to upload the advertising image in the correct size and format to the greenpage.

8. Can I purchase a single pixel?

Nice idea, but no. The administration of this would be just too difficult. The minimum number of pixels you can buy is one hundred. This costs $100.

9. What is the life of the MillionDollarGreenPage?

The MillionDollarGreenPage will be monitored and evaluated regularly to check that it serves green business, green charities and green consumers. Once it is full, it is full, and will remain a record for the present and foreseeable future of who are the entrepreneurs and companies in the vanguard of saving the planet for humankind.

Advertisements are placed on the site  for posterity.  They can be changed and adapted as the products and services of the suppliers and charities change. 

The idea of a MillionDollarGreenPage is a GREEN page, a new sustainable concept, which aims to raise attention to green issues, and support green companies and green charities across the planet. By doing well, we can do good:  greening the thumb of the invisible hand! Go Green with one click of your mouse!


 

10. How do you evaluate green companies and charities?

How long has the company/charity been in operation? We prefer a minimum of at least 3 years.  But if you are an exception, inspire us to accept  you:


1. Do the Directors have compelling qualifications to back up their claim to be a green organisation? o
2. Is there clear evidence on their website showing what they have done, or are doing to improve the environment?
3. Have they been endorsed by a reputable industry or charitable body such as the UK's Soil Association, Ethical Junction or any other similarly appropriate body?

We believe we are well placed to identify the right companies and organisations for the MillionDollarGreenPage, and know how to spot greenwash at 100 paces. Still, we welcome ALL feedback, but shall take the ultimate decision whether or not to let a green business post itself on the MillionDollarGreenPage.

How green is green enough is a judgement call and we will use that personal judgement. More information is available above in no. 2
11. What is the definition of green businesses and green charities ?

Green Businesses must be providing products or offering services that clearly show an environmental  dimension to them. Their articles of Association and/or the company’s mission statement needs to demonstrate a clear mention of this dimension. Ideally, the company will have been trading for more than 3 years.    Where trading less than 3 years, please contact us directly if you are convinced of your green credentials, and you can demonstrate them transparently.

Green charities must be registered with the Charity Commission in England and Wales or or an equivalent and appropriate body in Scotland, Northern Ireland or elsewhere. Such charities must have a purpose that clearly demonstrates  a strong positive environmental dimension.

12. Do you have any independent advisers?
Yes. 
 
The following have agreed to serve on the Advisory Board in an independent capacity:

• Kathryn Rae – Environmental Lawyer with international experience.
• Helen Pankhurst – Water/Development Expert with experience of developing countries.
 
As the site takes on a new lease of life, we are looking for people who would like to contribute to what we do, and to guide the development of the MillionDollarGreenPage further. They will operate independently and transparently.
13. How do you compile your keyword search facility?

When advertisers apply to the MillionDollarGreenPage to post the link to their own green  website, they are asked to select keywords best describing their products and services  from an existing drop-down list.

If this list is not comprehensive enough, they can also suggest  other words they consider best represeents their product/service.  We check to ensure that the words are suitable and convey a meaning not covered in the existing key words in which case we add the new word(s) to the search facility.

14. How can I find out how you are spending the money ?
The Advisory Board will determine which charities should receive funds. 
15. And what are your future plans ?
We are looking at ways to support people around the world to go green and encourage others to go green.

In particular we are organising a series of initiatives between UK and Japan in 2010.  Watch this space, or let us know you are interested and what you can offer!
 
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